Not a pro, but I hope the following analysis is going to be some interesting point of view on the way few things are marketed around.
Well todays topic is a product that has crossed all boundaries of being projected as "Sex pistol". No that's not condom or magic pills for middle aged men. Haah that's your lifeless aluminium can -- DEO !!
Yes a DEO is the shortest way of getting to have sex. To start with the start, the first ever brand to promote this whole sex apeal idea was DENIM in late 90's. Today DENVOR,ZATAK, KAMASUTRA, AXE, ... goes on ! - offer sex at all occassions from not only on ususal places like pubs or Highways,rainy roofs, .. neighbour's wife on the wedding night.
This in advertising is called technically is called a 'clutter'. In a lay man's term consider half a dozen golden haired middle aged persons claiming to be BUSH and you dont know whom to hit(with due respect .. !).
In other words though having sex with your next door neighbour is a good idea, I would not understand which one will do it better. It is basic principle of Ad making to "attract" but not without the homework of what perception already exists. If I open up my mind, I am sure we will find more than more uses and urges of smelling good to lure a deo user.
SO, if I am worth considering, get out of that AC, take a bus in SUN and you would make BETTER DEO ADS !!
CHEERS .. and do let me know what you think !
Feel Talkative !
Rajdeep
